Duke forward Cooper Flagg, widely regarded as the top basketball prospect globally, has secured a shoe deal with New Balance. At just 17 years old, Flagg’s deal comes at a pivotal moment in his career, made possible by the new name, image, and likeness (NIL) regulations in collegiate sports. His connection to New Balance was a natural fit, given his Maine roots and emerging status as a basketball star.
Flagg has established himself as a dominant two-way player on the prep circuit, recently averaging 16.5 points, 7.5 rebounds, 3.8 assists, 3.7 steals, and 3.7 blocks per game for Montverde Academy in Florida, earning him the Gatorade National Player of the Year Award.
By joining New Balance, Flagg aligns with a roster that includes NBA players like Tyrese Maxey, Jamal Murray, and Kawhi Leonard. Expressing his excitement, Flagg highlighted his longstanding connection to the brand and their shared values. Next season, he is expected to be Duke’s leading player as they aim for another national championship. Flagg’s potential has already caught the attention of NBA teams, with his 6-foot-9 frame and skills on both ends of the court.